How FEE.org’s conversion rate grew from 0.7% to over 4% with a million monthly visitors

Leisa Miller

Marketing Associate, Fee

How FEE switched from Sumo to ConvertFlow, and quadrupled conversions with a CTA targeting potential donors

FEE.org is the official website for The Foundation for Economic Education, a nonprofit organization whose mission is to inspire, educate, and connect young adults with the economic, ethical, and legal principles of a free society.

Founded in 1946, FEE was the first free-market organization in the United States, producing nationwide seminars, classroom resources, social media, online courses, and engaging daily content designed to educate young people on the ideas of a free society.

We recently asked Leisa Miller, Marketing Associate at FEE to tell us about the problem they were trying to solve when they discovered ConvertFlow.

Leisa explained: “we get almost a million visitors to the site every month, but only a small percentage of those are on our email list. We wanted to display popups on our site to help grow our email list.”

She added: “Previously, we used another service called Sumo. But we weren’t thrilled with their product, so we started searching on Google for a better solution.

"Our site gets almost a million visitors every month, but only a small percentage of those are actually on our email list. We wanted to display popups on our site to help grow our email list."

Leisa Miller

Marketing Associate, Fee

About

FEE.org is the official website for The Foundation for Economic Education, a nonprofit organization whose mission is to inspire, educate, and connect young adults with the economic, ethical, and legal principles of a free society.

Website

fee.org

Type

Nonprofit

Industry

Education

Solutions Used

Lead Generation

Capture, qualify and segment leads on websites with personalized CTAs

On-Site Retargeting

Convert returning subscribers on websites into paying customers, with retargeting and personalization

On-Site Retargeting

Convert returning subscribers on websites into paying customers, with retargeting and personalization

Why FEE.org stopped using Sumo and started using ConvertFlow

Explaining their reasons for switching to ConvertFlow, Leisa told us: “since we have a dev team, we tried building the popups ourselves at first, but it was a lot of work.

A few people recommended we try Sumo, which we did for a few months, but it was “buggy”, their support team was slow, our conversions were abysmal compared to our native popups, and they didn’t have any real integration for targeting our HubSpot users. Then we found ConvertFlow.”

"We tried building popups ourselves at first, but it was a lot of work. We tried Sumo, but it was “buggy”, their support team was slow, our conversions were abysmal, and they didn’t have any real integration for targeting our HubSpot users. Then we found ConvertFlow"

Leisa Miller

Marketing Associate, Fee

Conversion rates quickly climbed from 0.7% to over 4%, after transitioning to ConvertFlow

When asked about measurable results, Leisa excitedly said: “our conversion rates are through the roof since we started using ConvertFlow. We created a CTA to target potential donors - and that CTA has had above a 4% conversion rate since we launched it.”

She continued; “Our conversion rates with Sumo would start at a 0.7% conversion rate and drop to 0.5% after a couple days. With ConvertFlow though, it’s not uncommon for our conversion rates to start at above 4% and then slowly stabilize at around 2% after about two weeks.”

"Our conversion rates are through the roof since we started using ConvertFlow. We created a CTA to target potential donors - and that CTA has had above a 4% conversion rate since we launched it!"

Leisa Miller

Marketing Associate, Fee

Combining HubSpot contact data with ConvertFlow’s targeting and personalization capabilities has made conversions increase significantly

As a power user, Leisa is always testing new features. When asked about her favorite, she said: “ConvertFlow’s targeting abilities are really nice. I love being able to target users based on their contact list memberships and property details in HubSpot. One of my favorite things is targeting only known HubSpot users, and then using their name in the CTA. It makes a huge difference in conversion rates.”

Leisa also likes the “steps” in each CTA. “It makes iterating really easy. I can see exactly where people drop out of our offers.”

Fast response to support requests: a key factor in FEE’s success with ConvertFlow

Speaking for FEE’s marketing team, Leisa told us: “we really appreciate the promptness of replies when we have issues. Normally, I dread having to get on chat support with companies, but it’s totally painless with ConvertFlow. It seems you like guys are constantly improving the service and adding new features too. It’s great. Thanks for all that! :)

Armed with ConvertFlow’s ability to target subscribers and donors based on HubSpot contact data, FEE.org is successfully raising the funds needed to fulfill their core mission: educating young adults about economic, ethical, and legal principles of a free society.

"When we used Sumo, our conversion rates would start at a 0.7% conversion rate and drop to 0.5%, after a couple days. With ConvertFlow though, it’s not uncommon for our conversion rates to start at above 4% and then slowly stabilize at around 2% after about two weeks."

Leisa Miller

Marketing Associate, Fee

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