SeanWes is a rapidly-growing learning community for entrepreneurs looking to do more fulfilling work.
The San Antonio-based company connects members with other like-minded people from all over the world. “Positive” is the best way to describe the mindset of the people paying for access to the resources and network provided by the SeanWes community. Members receive the ongoing training, feedback and accountability they need to take their businesses to the next level.
Like any paid subscription business, the success of SeanWes.com depends largely on its ability to connect with people in a personalized way that builds trust and steadily grows its subscriber base.
In the words of Founder, Sean McCabe: “we were looking for a way to customize our site’s messaging depending on who was viewing it. Think about it, when you go to your local coffee shop, the barista remembers your name and favorite drink. So I thought, why shouldn't our website do the same?”
He continued: “Unfortunately, we had a hard time finding a simple solution that would give us the ability to personalize our site messaging, without hacking together lots of different tools.
Then, one way day I saw an email from Memberium, a company I really respect, and they were recommending ConvertFlow. So I decided to check it out.
What really enticed me about ConvertFlow is its ability to deliver a customized experience to our visitors. We no longer needed to show irrelevant CTAs to our visitors. Instead, could promote the next step to them.”
“We were looking for a way to customize our site’s message depending on who was viewing it.”
– Sean McCabe, Founder, SeanWes.com
Design & personalization: The major factors driving Sean's buying decision
“I chose ConvertFlow because of the design.” That’s what Sean McCabe said when asked why he chose our software over other alternatives in the market.
“Maybe I’m biased as someone with design experience, but to me their website communicated a high level of care and quality. I assumed if the website and marketing materials looked as good as they did, the software itself would be just as good. I'm happy to report that ConvertFlow did not disappoint.”
“What really enticed me about ConvertFlow is that it gives us the ability to deliver a customized experience to our visitors. We no longer needed to show irrelevant CTAs to our visitors. Instead, we could promote the next step to them.”
– Sean McCabe, Founder, SeanWes.com
Conversion rates over 90%, plus hundreds of new subscribers using a multi-step form
When asked about the kind of results he and his team have been getting, Sean told us: “we’ve achieved conversion rates as high as 90% and got hundreds of new subscribers using a multi-step ConvertFlow form.
Honestly, tracking has been a weak spot for us. Our numbers have been a mess. Actually, that's something ConvertFlow has helped out with a lot - helping us actually track opt ins.
I wish I could give you solid before/after figures, but the combination of how overly complicated our setup has been, plus no clear point at which we implemented ConvertFlow (it's been a gradual thing), along with other factors, makes it really hard.”
"We’ve achieved conversion rates as high as 90% and got hundreds of new subscribers using a multi-step ConvertFlow form.”
– Sean McCabe, Founder, SeanWes.com
Marketing team’s favorite time-saving features
Fully-equipped with useful, time-saving features, ConvertFlow helps marketing teams do their jobs faster and more effectively by simplifying the process of creating visually-impactful calls-to-action they can be proud of.
When asked about his favorite feature, Sean said: “The CTA builder is a breeze. It wasn't long ago you had to be an advanced developer to get something that looked and worked half as good as what ConvertFlow lets you to do right out of the box. Now my team can add things without messing with the code, which has been fantastic.
Infusionsoft integration has been a big plus
Another feature that has helped Sean and his team grow their audience and paid subscriber base is ConvertFlow’s integration with Infusionsoft, which allows them to capture, segment and convert leads using personalized CTAs, and on-site messages based on visitor behavior and Infusionsoft data
As we wrapped up the interview, Sean added: “Keep up the great work guys! It's been awesome. Happy to be an early customer.”
“It wasn't long ago you had to be an advanced developer to get something that looked and worked half as good as what ConvertFlow empowers you to do right out of the box.”
– Sean McCabe, Founder, SeanWes.com
This story was written and published in collaboration with StoryOps
