How Spiro intelligently delivers the right content to website visitors and users, at the right time

Alicia Gordon

Marketing Manager, Spiro

“We make artificial intelligence that helps salespeople make more money.”

That’s how Spiro’s CEO & Co-Founder Adam Honig describes what his company does for sales-driven organizations.

Founded in 2014, Boston-based Spiro Technologies has developed the first Proactive CRM that reminds you who to call, updates itself and helps sales teams close 20% more deals each month.

Using artificial intelligence, Spiro automatically creates, updates and manages your sales pipeline. It also gives proactive recommendations about which prospect you should connect with next. It also provides a fast, secure communication tool that gives sales professionals and sales leaders complete pipeline visibility.

Why would a tech company that develops Artificial Intelligence software need ConvertFlow?

That’s what we wanted to find out when we asked Alicia Gordon, Marketing Manager at Spiro Technologies, what kind of challenge led them to start using ConvertFlow.

We wanted an all-in-one tool that gave us the ability to extensively customize our process to reach our website visitors, as well as engage with returning users. All with different approaches, inline CTAs, pop-ups, hooks, buttons, forms, A/B testing, flows, segmentations and reporting.“Alicia continued,we needed a tool that would fit into our intricate process while allowing us to engage with our visitors and be able to report the results, all in one place. And ConvertFlow gave us that.”

“We wanted an all-in-one tool that gave us the ability to extensively customize our process to reach our website visitors, as well as engage with returning users.”

Alicia Gordon

Marketing Manager, Spiro

About

Founded in 2014, Boston-based Spiro has developed the first AI-Powered CRM that reminds you who to call, updates itself and helps sales teams close 20% more deals each month.

Website

Spiro.ai

Type

SAAS

Industry

Sales Technology

Solutions Used

Lead Generation

Capture, qualify and segment leads on websites with personalized CTAs

On-Site Retargeting

Convert returning subscribers on websites into paying customers, with retargeting and personalization

On-Site Retargeting

Convert returning subscribers on websites into paying customers, with retargeting and personalization

Optimizing content based on actual contact data

When asked about the kind of results Spiro’s marketing team was getting with ConvertFlow, Alicia said: “Primarily being able to track and have actual data to things we didn't use to have, so we can now optimize our content into what works.”

“Being able to track and have actual data to things we didn't use to have, so we can now optimize our content into what works.”

Alicia Gordon

Marketing Manager, Spiro

Targeted messages, sent to the right people, at the right time

Going beyond simple page targeting has had a major impact on Spiro’s marketing results. Being able to target people based on granular conditions, including tags, visitor history, lifecycle stage, and subscriber data has been a big help. To quote Alicia,  “ConvertFlow helps us keep track and segment our website visitors to send the proper message to the right people.”

Alicia Gordon

Marketing Manager, Spiro

Alicia’s favorite ConvertFlow features

“Honestly, I love everything, but if I have to be more specific, I’d say that my favorites are hook CTAs, overlays, embedded CTAs, automation triggers, the visual CTA builder. And of course there’s on-site retargeting, visit history retargeting, subscriber data retargeting, multi-step CTAs, etc.”

MailChimp integration engages visitors and triggers automations

Another key feature in ConvertFlow is its MailChimp integration. Having the ability to sync subscriber data is helping Spiro’s marketing team engage the right visitors with targeted CTAs based on pre-set conditions. The right automations are then triggered in MailChimp as new and returning visitors interact with a variety of calls-to-action appearing on Spiro’s website.

Improving the website visitor’s experience

As exciting as results have been for so far, Alicia is even more excited about what the future holds. “ConvertFlow is already helping us keep track and segment our website visitors, so we can show the right messages to the right people, and we’re looking forward to making more thoughtful decisions based on our data and A/B testing. Improving our visitors' experiences will always be a top priority for everybody here at Spiro.”

“ConvertFlow helps us keep track and segment our website visitors to send the proper message to the right people.”

Alicia Gordon

Marketing Manager, Spiro

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